Artisan Wheels was founded in 2023 after Lonnie set out to get Puff Palz in front of more people. Farmers markets became the first place to meet customers, show the product in person, and learn what people responded to.
Built to put growing brands in front of real people.
Artisan Wheels started with a simple goal: put Puff Palz in front of more people. What began at farmers markets grew into a company focused on product discovery, demonstrations, useful feedback, and real-world brand presence.
Farmers markets led to events, more products, more brands, and more travel. Along the way, the strongest part of the work became clear: introducing people to something new, demonstrating products, listening to their reactions, and helping small businesses grow without turning every interaction into a hard sell.
Artisan Wheels provides growing brands with real-world presence through Showcases, product education, customer interaction, surveys and feedback, retailer development, and regional representation. Real-world exposure. Useful feedback. Stronger brand presence.
The next chapter is broader regional representation that helps smaller brands reach real people, learn from the field, and build useful retailer relationships without needing to create their own traveling activation team.
Company first, with a founder story behind it.
Lonnie Charles Jr. founded Artisan Wheels around a love of showing people useful new products, visiting new places, and helping small businesses grow. The company story remains the focus, with the founder story supporting the reason behind the work.
Where It Is Going
The next chapter is broader regional representation that helps smaller brands reach real people, learn from the field, and build useful retailer relationships without needing to create their own traveling activation team.